PROJECT BRIEF
- Launch the new SKU in trade across the Middle Belt and North West regions of Nigeria.
- Drive uptake and generate sales by creating awareness and excitement in the trade for the new pack size as well as communicate key selling points of the brand.
PROJECT RESULT
- Over 1,000 cases were sold in 9 markets in the 2 regions, a 102% accomplishment against target.
- Agency executed a myriad of exciting activities with the “Yellow Men” to generate awareness and talkability for the brand.
