TOM TOM & BUTTERMINT IN-STORE MERCHANDISING

PROJECT OVERVIEW

  • Disrupt convention by differentiating the way Cadbury candy brands are merchandised in retail stores thereby giving Cadbury a sustainable competitive advantage. Core marketing imperatives are consistent planogram compliance and dedicated shelf space.

 

PROJECT RESULT

  • Agency created the Gravity Fill Candy Shelf (a 1st in the category in Nigeria). This unique idea was deployed into 1500 outlets in Lagos.

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