- An experiential platform around Africa’s Next Top Model to reach 10 million Nigerians within the target group profile. The objective for the platform was to create intense visibility and talkability around Snapp and the ANTM show.
- The Snapp Style Runway Show was activated across major malls in Lagos, Abuja and Enugu. The show featured design collections from local fashion designers.
- Consumers also had the opportunity to take a picture with the “Snapp Heel” and as well engage with the Nigerian Snapp Sisters, AdoraOleh, Toolz and Dolapo Oni.
- An average of 1,496 consumers were engaged and sampled daily over the activation period.