Marketing Objectives
- Increase product trial and rate of sales
- Increase brand contribution and market share
- Strengthen brand NHW credentials and image
- Increase product awareness among consumers
Activation Objectives
- Educate consumers and drive trial via 39 Modern Trade outlets across Lagos and Abuja
- Increase product sell-out by 30% in activated outlets
- Reach 265,680 shoppers
Agency Responsibility
- Recruit 39 Brand Ambassadors; 1 per outlet
- Carry out shopper engagement and education
- Drive 30% incremental sale in outlet
Here are some pictures from the activation:
