Nestlé Pure Life Protect Activation Burst 1

Marketing Objectives

  • Increase product trial and rate of sales
  • Increase brand contribution and market share
  • Strengthen brand NHW credentials and image
  • Increase product awareness among consumers

Activation Objectives

  • Educate consumers and drive trial via 39 Modern Trade outlets across Lagos and Abuja
  • Increase product sell-out by 30% in activated outlets
  • Reach 265,680 shoppers

Agency Responsibility

  • Recruit 39 Brand Ambassadors; 1 per outlet
  • Carry out shopper engagement and education
  • Drive 30% incremental sale in outlet

Here are some pictures from the activation:


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