- Double numeric distribution over a given period of time across both juice brands, 5 Alive and Cappy.
- Project objective was to increase numeric distribution and sales for both brands through 34 top distributors in Lagos over a 3-month period.
- A total of 52,000 juice selling outlets were recruited across all 5 commercial territories visited in Lagos.
- 79% repeated purchase recorded for 5 Alive and Cappy in outlets visited after the initial purchase during project.
- Sales of over 200,000 cases were recorded.