PROJECT BRIEF
- Drive sales of Mouka mattress in trade across the Northern regions of Nigeria.
- Drive uptake and generate sales by creating awareness and excitement in trade.
PROJECT RESULT
- Agency created a fun and exciting activation at selected distributor outlets with a communication concept tagged “Body No Be Firewood” by incorporating a boxing match with a sleeping referee.
- Each distributor outlet recorded increase in footfall and 25% increase during the activation period.
