MOUKA “BODY NO BE FIREWOOD” ACTIVATION

PROJECT BRIEF

  • Drive sales of Mouka mattress in trade across the Northern regions of Nigeria.
  • Drive uptake and generate sales by creating awareness and excitement in trade.

 

PROJECT RESULT

  • Agency created a fun and exciting  activation at selected distributor outlets with a communication concept tagged “Body No Be Firewood” by incorporating a boxing match with a sleeping referee.
  • Each distributor outlet recorded increase in footfall and 25% increase during the activation period.

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