LIPTON SACHET TRADE LAUNCH

PROJECT BRIEF

  • Launch the new SKU in trade across the Middle Belt and North West regions of Nigeria.
  • Drive uptake and generate sales by creating awareness and excitement in the trade for the new pack size as well as communicate key selling points of the brand.

 

PROJECT RESULT

  • Over 1,000 cases were sold in 9 markets in the 2 regions, a 102% accomplishment against target.
  • Agency executed a myriad of exciting activities with the “Yellow Men” to generate awareness and talkability for the brand.

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