INSURANCE CONSORTIUM AWARENESS CAMPAIGN

PROJECT BRIEF

  • Develop a 360 awareness campaign that will  generate awareness, change perception  about insurance and  ultimately  increase penetration and  sales.

 

PROJECT BRIEF

  • Total integrated campaign generated 71%  awareness  amongst the target market. OOH idea was highly instrumental.
  • 53%  of sampled Nigerians after campaign increasingly understood the  core values and benefits of having an insurance policy.
  • 17% of the sampled audience indicated their interest in  picking  up an insurance policy  within the next  6-12 months of campaign.

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