- Develop a 360 awareness campaign that will generate awareness, change perception about insurance and ultimately increase penetration and sales.
- Total integrated campaign generated 71% awareness amongst the target market. OOH idea was highly instrumental.
- 53% of sampled Nigerians after campaign increasingly understood the core values and benefits of having an insurance policy.
- 17% of the sampled audience indicated their interest in picking up an insurance policy within the next 6-12 months of campaign.