GUINNESS REF ACTIVATION

ACTIVATION OVERVIEW

  • A unique activation idea designed to create sustainable conversations around football lovers in the on-trade environment with the strategic intention of driving sales for Guinness FES and brand connection during the World Cup season.

 

ACTIVATION RESULT

  • The Guinness Ref Challenge was developed by engaging consumers with football related questions to win prizes.
  • Activation was held in bars and hotels across Lagos, Benin, Port Harcourt and Ibadan during the World Cup.
  • Over 20,000 consumers were engaged during the activation period of 32 days.

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