ACTIVATION OVERVIEW
- A unique activation idea designed to create sustainable conversations around football lovers in the on-trade environment with the strategic intention of driving sales for Guinness FES and brand connection during the World Cup season.
ACTIVATION RESULT
- The Guinness Ref Challenge was developed by engaging consumers with football related questions to win prizes.
- Activation was held in bars and hotels across Lagos, Benin, Port Harcourt and Ibadan during the World Cup.
- Over 20,000 consumers were engaged during the activation period of 32 days.
