GUINNESS REF ACTIVATION PHASE 2

ACTIVATION OVERVIEW

  • A unique activation idea designed to create sustainable conversations around football lovers in the on-trade environment with the strategic intention of driving sales for Guinness FES and brand connection.

ACTIVATION RESULT

  • Activation sequel was held in 1000 bars across Nigeria.
  • Monthly draws were held across bars with exciting giveaways for consumers.
  • Over 900,000 consumers were engaged during the activation period of 3 months.
  • Sales of over 1.3m bottles of Foreign Extra Stout.
  • Agency achieved a 98% achievement against target.

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