- A unique activation idea designed to create sustainable conversations around football lovers in the on-trade environment with the strategic intention of driving sales for Guinness FES and brand connection.
- Activation sequel was held in 1000 bars across Nigeria.
- Monthly draws were held across bars with exciting giveaways for consumers.
- Over 900,000 consumers were engaged during the activation period of 3 months.
- Sales of over 1.3m bottles of Foreign Extra Stout.
- Agency achieved a 98% achievement against target.