Agency Brief
- Consumer launch of Guinness Africa Special
- Six key cities – Lagos, PH, Benin, Ibadan, Enugu & Abuja
- Set-up full concert arena for 5k consumers per event (stage, lights, sound, multi-media & special effects)
- Artiste and guest management end to end ( Olamide, Phyno, Burna boy, Kcee, Ycee, Simi, Dj spinall, Bovi etc.)
- National sampling program ( six months with target of 1m trials)
