FCMB CUSTOMER PERCEPTION STUDY

FCMB
RESEARCH OVERVIEW

  • With the strategic intent be a force to reckoned within the banking sector with respect to operational excellence, FCMB needed to understand customers’ perception and expectation of them within the banking populace.
  • Agency was tasked with conducting a comprehensive consumer perception study across 3 key cities to gauge the bank’s perception rating  vis a vis other banks as well as identify service gaps.

 

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