PROJECT BRIEF
- Execute market activation to drive awareness and sales across open markets and neighbourhood across the Lagos and South West regions.
- Project objective was to create excitement, facilitate trade pull for Colgate toothpaste, instigate trials and reward consumers.
PROJECT RESULT
- A total of more than 1,500 rolls of Colgate Max Fresh Gel, Maximum Cavity Protection and Herbal variants were sold to retailers during the activation.
- Activation ran for 1 month each in both regions.
