ACTIVATION OVERVIEW
- Taking into cognizance the Mondelēz policy that restrict direct communication to children without the presence and permission of their parents, Cadbury Bournvita innovatively commenced a unique and world class brand experiential initiative, Talking To Mothers, aka “Bournvita Zumba Mum” activation.
- Activation objective was to improve brand Top of Mind Awareness by engaging 1350 families including 5,400 kids across Lagos, Ibadan and Abuja.
ACTIVATION RESULT
- A total of 10,329 consumers were engaged during 27 activations. An outstanding 166% accomplishment against target.
