BOURNVITA ZUMBA MUM ACTIVATION

ACTIVATION OVERVIEW

  • Taking into cognizance the Mondelēz  policy that restrict direct communication to children without the presence and permission of their parents, Cadbury Bournvita innovatively commenced a unique and world class brand experiential initiative, Talking To Mothers, aka “Bournvita Zumba Mum” activation.
  • Activation objective was to improve brand Top of Mind Awareness by engaging 1350 families including 5,400 kids across Lagos, Ibadan and Abuja.

 

ACTIVATION RESULT

  • A total of  10,329 consumers were engaged during 27 activations. An outstanding 166% accomplishment against target.

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